Hey paddletothesea,
The name "Juno" has nothing to do with the beach, but everything to do with Pierre Juneau, read on !
The Juno Awards: A Brief History
The 2008 celebrations in Calgary, Alberta will mark the 37th anniversary of the Juno Awards and the 7th telecast with our broadcast partner CTV.
The origins of the awards date back to 1970. In that year, Stan Klees and Walt Grealis, publishers of weekly trade publication RPM, organized the Gold Leaf Awards, held at the St. Lawrence Hall in Toronto.
A year later, the name was changed to the Juno Awards in honour of Pierre Juneau, then head of the CRTC and responsible for the implementation of the Canadian Content Regulations in 1971. When it was discovered that Juno had been the chief Goddess of the Roman Pantheon, the spelling was changed and the awards permanently named. The Juno Awards operated as an exclusive industry event in those early years. In 1975, they assumed a much higher profile, being telecast nationally for the first time. The Canadian Academy of Recording Arts and Sciences (CARAS) was established that year to handle the event, working with all segments of the Canadian music industry.
Now the Juno Awards are traveling to different Canadian cities: St. John's, Ottawa - Gatineau, Edmonton, Winnipeg, Halifax, and Saskatoon, thus establishing its claim as a fully coast-to-coast event.
http://en.wikipedia.org/wiki/Juno_Award
http://www.junoawards.ca/archive_about.php