Maybe by exaggerating the "font" or lettering,they're tryin to make it noticable in the racks. You certainly can't miss that,even from a great distance. Imagine walking in the door of the music store and you start to ask,"Do you have the new Lightf..Oh,never mind!

I see it way back there on the far wall!"

Ya know..I think I can reach it from here!

Later! Outta Time!
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Borderstone - "Little 'Ol Message Maker Me!"