banner.gif (3613 Byte)

Corner.gif 1x1.gif Corner.gif
1x1.gif You are at: Home - Discussion Forum 1x1.gif
Corner.gif 1x1.gif Corner.gif
      
round_corner_upleft.gif (837 Byte) 1x1.gif (807 Byte) round_corner_upright.gif (837 Byte)
Old 09-10-2004, 06:20 AM   #1
Auburn Annie
Senior Member
 
Join Date: Oct 2002
Location: Upstate New York
Posts: 3,118
Default

Guitar string pioneer dies

(Associated Press)

San Luis Obispo, Calif. — Ernie Ball, a pioneer maker of rock 'n' roll guitar strings used by legions of artists from the Rolling Stones to Merle Travis, has died. He was 74.

He died at his home Thursday after an ongoing illness, the mortuary handling services announced.

Mr. Ball's strings and instruments were used by music stars over the past four decades, from B.B. King to Metallica. Beginning with a small music shop in the San Fernando Valley, he built a business with annual sales of $40-million (U.S.) and a worldwide reputation. Along the way, he bucked traditional thinking in the music business.

“He changed the way people thought of guitar accessories, and how they sold and marketed them, and to this day the Ernie Ball way is the industry standard,” his son, Sterling Ball, said in a statement.

In 1958, Mr. Ball opened a shop in Tarzana that, uniquely, sold only guitars.

“Sales reps would come in and say, ‘Ern, you've got to sell clarinet reeds, drum sticks, valve oil, blah blah blah',” Mr. Ball once recalled. “And I'd tell them ‘I just want to sell guitars'.”

In 1962, complaints from customers that they couldn't find lighter-gauge, flexible strings for their rock 'n' roll instruments prompted Mr. Ball to create and sell sets of strings he called “Slinkys.”

They were a hit. He later branched out into instruments and accessories, buying the Music Man electric guitar company in 1985.

Today, Ernie Ball items are sold in more than 5,000 music stores in the United States and exported to more than 70 countries.

Auburn Annie is offline   Reply With Quote
Old 09-10-2004, 11:01 AM   #2
searam
Senior Member
 
Join Date: Apr 2004
Location: marina del rey, ca, usa
Posts: 204
Default

Sorry to hear this. He was a great guy and made some fantastic guitars and strings. We are losing too many in the music industry!
Sean
searam is offline   Reply With Quote
Reply

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
tv mum and dad have died charlene Small Talk 6 10-24-2010 05:33 PM
Fanny-Charity Ball. Affair on Touhy Ave. Small Talk 0 09-20-2008 07:33 PM
Survivors and Friends-Bill Hall marc in maine General Discussion 54 03-22-2006 11:21 AM
Save the Spirit of 76 Ball Affair on Touhy Ave. Small Talk 0 02-23-2006 06:29 PM
where's waldo....uh....Ernie? rainydayperson General Discussion 6 09-13-2000 11:38 PM


All times are GMT -4. The time now is 07:55 PM.


Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2019, vBulletin Solutions, Inc.
downleft 1x1.gif (807 Byte) downright