Lisa saw it the other day..I missed it.. they did it during the LIVE 8 concerts as well..
here's the ad we see on TV here in the Toronto area (probably Canada wide)
http://www.makepovertyhistory.ca/e/video2.html
did you catch the news folks on GLOBAL on a commercial with quotes from different folks that they found enlightening and pertaining to news I suppose.??
Lauren McNabb had these lines from Love and Maple Syrup:
Looking for the world to be
Anything but what they see
Longing to be understood
By the heart that shapes the wood