Marketing is a very strong consideration in the naming of the album. The quality of the possible title song for a hit also was a factor in determining what to name an album. I read somewhere that record company had input into the naming of the albums but Gord had control over the order of the songs.
I recall that Rainy Day People and Race Among the Ruins were the working titles for the albums that eventually become Cold on the Shoulder and Summertime Dream.
Someone correct me if I am wrong but "Let It Ride" was the working title for the album that became "East of Midnight."
The one obvious clunker among Gord's albums is "Back Here on Earth". Still don't know what that title meant and his smelling of a flower did for sales. Probably the record company came up with that one. The songs "Long Way Back Home" or "Unsettled Ways" were strong candidates for the title track.
John/MN
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