great article!
but NO, don't send them to the theatre! sound editors and mixers spend months trying to get "it" just right...then there's the "spoiler" viewer who has to repeat "check this part out, you won't believe what happens"
i find going to the matinee whenever possible lowers the odds of running into the dickheads (that's how i'd fill in the blank offered in the article...can we say that here?
)
send these folks to the dog walk parks to chit/shit chat