They'll be available June 29:
Musical licks: New Canada Post series pays tribute to pop icons
Katherine Monk, CanWest News Service
Published: Tuesday, June 12, 2007
Canada Post continues to push the envelope.
Last year, the Crown corporation made the bold leap into celebrity stamps with an homage to Canadians who made it big in Hollywood. Today, the national mail service unveils its latest star-studded series featuring Canadian music icons Joni Mitchell, Gordon Lightfoot, Anne Murray and Paul Anka.
If you're wondering what happened to Neil Young, don't fret, says Canada Post's marketing and public relations manager Cindy Daoust. "These are just the first four . . . chances are good there will be a sequel."
As with any decision on subject matter, the corporation looks to an advisory committee comprised of historians, stamp collectors, educators and business people in order to make the selections, Daoust says.
"We get thousands of suggestions from Canadians every year and recording artists have always been one of the more requested themes. Canadians want to see Canada Post recognize homegrown talent," says Daoust from her Ottawa office.
"The recording artists who were selected are ones who established themselves on a world stage before Canadian music was as popular as it is now -- and when we were still struggling to compete against our American counterparts," she says.
Considering other countries such as the United States, and even tiny Russian states such as Ingushia, have been turning celebrity images into lickable gold for decades, Canada Post's foray into the world of pop culture is relatively new.
Daoust says the first "celebrity" stamp the corporation ever printed was two years ago, in recognition of jazz pianist Oscar Peterson.
The Peterson stamp was a significant success and paved the way for last year's release of a four-part "Canadians in Hollywood" pane, featuring John Candy, Fay Wray, Lorne Greene and Mary Pickford.
"The Canadians in Hollywood series was extremely popular. It was one of our bestsellers of the year, and for all time. The John Candy stamp in particular proved to be a tremendous success," she says.
Daoust says she can't break down the specifics as far as revenue goes because it's not part of the corporation's accounting procedures, but she says there are about one million stamp collectors in the world, and Canada Post issues tend to be popular with everyone who knows stamps because of their high quality.
"We have very high standards we do not want to waver from," says Daoust. "We feel we have subject integrity, in that we don't just put out a stamp because it's profitable. We have more, shall we say, altruistic aims. We strive to promote Canadian content and Canadian culture and to recognize, and showcase, the achievements of Canadians."
Daoust says Murray, Mitchell, Lightfoot and Anka were all approached for their consent to participate, and approval of the final artwork.
"We worked in partnership with the talent and their people. It wouldn't really behoove the corporation to honour a star with an image they don't like."
The Canadian Recording Artists stamp series features photographs of each singer-songwriter screened similar colours to ensure thematic unity, and was designed by Circle in Winnipeg, and printed by Lowe-Martin for Canada Post.
The stamps will be available June 29.
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